The other day I came across an ad for an email marketing provider called GraphicMail. I clicked through to their website and was highly impressed, not only by the look & feel of their website, but also by what they have to offer!

The time has come when I need to use a third-party company to handle my newsletters. In the past, I always did all the bulk mail myself. I wrote my own mail scripts, ran them in batches, manually dealt with all the bounces, change of address notifications and out of office replies.
But I don’t have the time for this anymore, which is why in 2008 the WikiStudent newsletters fizzled out.
If I use GraphicMail, I will be able to send out 10 000 emails with one click! I think it is worth paying R200 per month for a service like this. The free alternative is spending half an hour every morning, sending mails in batches of 500 over 20 days.
So why am I looking into this at the moment, when I could be spending more time working on the wiki? Well, even though newsletters do not need to be there when the site goes live, they will be introduced at some point, so this has to be considered while planning. An example to illustrate my point: I see that GraphicMail also offer an SMS service. I need to decide before the site goes live if I want to send SMSs as well, and start capturing cellphone numbers from the beginning if I go this route.