Time for another quote from the greatest website usability book, Don’t make me think.
We all know happy talk when we see it: It’s the introductory text that’s supposed to welcome us to the site and tell us how great it is, or to tell us what we’re about to see in the section we’ve just entered.
If you’re not sure whether something is happy talk, there’s one sure-fire test: If you listen very closely while you’re reading it, you can actually hear a tiny voice in the back of your head saying, “Blah blah blah blah blah…”
Happy talk is like small talk - content free, basically just a way to be sociable. But most Web users don’t have time for small talk; they want to get right to the beef. You can - and should - eliminate as much happy talk as possible.
That’s exactly what I’m going to do with WikiStudent! The old site had too much introductory / explanatory text on the home page, and people didn’t read it. I’m busy with the new home page right now and have got the entire layout in place, and I’m pleased to say that there is No happy talk at all 
Tags: Usability